The result Danhausen Bootleghausen shirt An easy form of practical uniform dressing that doesn’t involve wearing black Issey Miyake turtlenecks every day, Steve Jobs-style. These labels minimize decision fatigue, particularly when designers are now offering six collections a year, many of which are wildly different from one another. “People do dress in uniforms in some capacity. The beauty of these lines is that they encourage [that]. They take that same blazer that you love and release it in another color the next season. You can add to your collection, and you don’t feel bad buying it, because you know you’re going to wear it,” Graves says. Raey creative director Rachael Proud echoes this idea: “From the inception, we always wanted it to be a brand you could come back to time and time again and find pieces and colors that would work together. So I love to see an old pair of Raey jeans worn with a new knit. We are garment-focused, so we’re not thinking about a seasonal look. Every item has to earn its place.” And mixing items with designer pieces is encouraged. “We don’t believe in Frankie being the answer to everything…we’re giving tools for styling,” Drevet says.
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