The modular approach Snowman holiday Christmas shirt holds a special appeal in this hybrid moment. Brown explains: “I have my Instagram wardrobe and my daily life wardrobe. Day to day, I’m wearing high-waisted black trousers and a good white tee. I want to look presentable but still have fun, which is where the little notes of trendiness from brands like The Frankie Shop come in.” As awareness of fashion’s impact on climate change increases, the timelessness of these styles also means that consumers will hang on to them longer. And it means they’ll always have something to wear, no matter the demands of life or work. “I used to think about dressing in an event-specific way, rather than treating the more mundane aspects of my life as something to dress up for as well. [These clothes] make me feel like I’m dressing for the life I actually have,” Graves says. “I think of it as like having a well-stocked bar or pantry. If you have good base ingredients, then you’re always going to be able to whip something up.
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