Although these brands offer basics Texas Longhorns this is my team forever shirt they are hardly basic in the colloquial sense. “It’s time- less and effortless,” says Olivia Gentin, COO of Anine Bing. What sets them apart are tailored tweaks and twists that differentiate their wares from traditional menswear labels or old-school outfitters like L.L. Bean. The best-selling white T-shirt at The Frankie Shop comes with drop armholes and shoulder pads that give you the sharp silhouette of Grace Jones. (Brown was pleasantly surprised to find that even the Frankie Shop sweatsuit she bought during the pandemic had shoulder pads.) A Bing best-seller, the menswear-inspired Quinn blazer, comes in a khaki green color that makes for an unusual but still effective neutral. And almost every brand boasts an oversize silhouette. “There’s something about an oversize fit that makes something feel a little more luxurious and more designer, in the way it moves on the body,” says Jess Graves, editor of the newsletter The Love List. For Drevet, “It’s about breaking the perfection by having something that looks a bit odd—a little bigger, a little trapeze.” At Raey, the private label of MatchesFashion, the best-selling pieces are ultra-baggy jeans (it describes them as “giant”), alongside tailored jackets and coordinating trousers.
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